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Augmented Reality :

If 'truth' is an 'unveiled reality' then my truth may not be your truth yet !

Digital content, merged seamlessly with the world around you.

Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses. 

# Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer.
# As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

AR technology will completely change the way we see the world. AR offers the biggest potential for the commercial market in following key sectors:
* Urban Exploration
* Marketing & Shopping
* Travel and History

* Customer Service and User Manuals

* Safety and Rescue Operations

* Medical and Defence Sector

We create amazing custom AR Campaigns


From, Idea to Design to Launch

Augmented Reality allows brands, agencies, and developers to bring a whole new reality to life. When digital content is mixed with the real world, users can better experience, understand and engage with your products, media and more.

How Augmented Reality Works?

In detail logical flow of Marker-based Augmented Reality

Marker-based AR works on concept of target recognition. The target can be image, 3D object, text, QR Code or human-face called markers. After detection of the target by AR engine, you can embed the virtual object on it and display it on your camera screen. Qualcomm Vuforia SDK is our recommended framework to develop native apps.

# User captures the image of a real-world object, and the underlying platform detects a marker, which triggers it to add a virtual object on top of the real-world image and displays on your camera screen.

# superimpose information in your field of view and can take you into a new world where the real and virtual worlds are tightly coupled this is called Augmentation.

# Augmented reality is a technology that works on computer vision based recognition algorithms to augment sound, video, graphics and other sensor-based inputs on real world objects using the camera of your device.

# The digital contents like 3D object, video, image, map data etc which get render in the real world is called as virtual content.

# The head mounted display (HMD) is worn on the head or attached to a helmet. This display can resemble goggles or glasses. In some instances, there is a screen that covers a single eye.

# The handheld device is a portable computer or mobile smartphone such as the iPhone.

# Spatial display makes use of projected graphical displays onto fixed surfaces.

Use of Enterprise AR 

Detailed flow of, How end user can use Enterprise AR app
  • Step 1 :  download

    1. User will download an app

    The user will download an app fro  Playstore, iTunes, or Windows store for his respective platform and install it on his device , it may be mobile  phone , tablet or HMD.

  • Step 2 : launch

    2. Launch the app and point camera on poster

    The user point out camera on known ImageTarget/Postar as per the guideline provided in app or app related documents.

  • Step 3 : experiance

    3. Experiance AR

    The digital information and media, such as 3D models , images, animation and videos, superimposed in front of user &it's an amazing experience to interact and engage with user.

  • Step 4 : business analytics 

    4. Business will receive user statistics

    App owner/business will receive statistics and facts about mobile app usage which are helpful to understand user interest and evaluate the user.


Enterprise AR Use Cases

Every enterprise Augmented Reality project seeks to address user's needs for advanced visualization of real-time data synchronized with targets in the physical world and represents a use case.

Manufacturing Space Design

In AR-assisted manufacturing space design use cases, users analyze the current status of facilities by registering positions of equipment, generated with CAD models. Proposed environments can be visualized in Augmented Reality if any modifications or new equipment are necessary for optimal spatial layouts.



AR-assisted assembly supports users in accomplishing manufacturing activities and product assembly processes, by augmenting key workflow and procedure using different digital media like videos and 3D/2D animation on flat display devices or HMD.



AR-assisted training supports user education via on-the-job and classroom training by leveraging and augmenting key workflow, procedure, and conceptual information selected from existing technical publication repositories, together with other corporate assets such as product information.


Marketing and Sales

AR-assisted marketing and sales permits customers to explore features of a product or service with the assistance of a sales professional or independently. Users can manipulate a digital object, “try on” a product from a digital catalog and better understand the characteristics of a product they wish to purchase.


Remote Visualization & Inspection

Augmented Reality-assisted remote visualization processes enable field service personnel to more effectively communicate with experts. Leveraging graphical overlays, work instructions, inspection sites and collaborative solutions can be simultaneously displayed between multiple parties, regardless of their locations.


Field Service

AR-assisted field service supports users in accomplishing new or ongoing maintenance activities (corrective & preventive) of equipment by leveraging and augmenting key workflow, procedure and conceptual information selected from existing technical publication repositories, together with other corporate assets such as product information.


Medical Inspection

AR-assisted inspection systems display relevant medical  records and overlays digital information on the patient for evaluation and decision support. Advanced medical inspection systems using AR can support the professional opinion with remote expert interaction and feedback with integrated video conferencing and collaboration tools.



AR-assisted surgical systems support professionals in performing surgical procedures by providing interfaces to operating room medical devices, graphical overlay-based guidance, recording & archiving of procedures, live feeds to remote users. The user interface for AR-assisted surgery can be speech recognition, gesture recognition or eye-gaze recognition.

Augmented And Virtual Reality To Hit $150 Billion, Disrupting Mobile By 2020


Digi-Capital $B ( 2017 F)


Digi-Capital $B ( 2018 F)


Digi-Capital $B ( 2019 F)


Digi-Capital $B ( 2020 F)